Phub Lham, Poppy.
My real name is Phub Lham, but everyone calls me Poppy. I work at the intersection of marketing analytics and AI. I turn commercial data into decisions, and build the tools that act on them.
I'm the founder of MyCaterer, a B2B catering marketplace I designed and built end to end as a non-technical founder, directing AI to write the code. The same instinct runs through the case studies here: a triage framework across $11.1M of ad spend, behavioral segmentation for paid acquisition.
Before this I ran events and operations at a Zurich coworking space. Full lifecycle, from marketing through execution, plus the host team behind it. That's where I learned to read what's working from what people actually do, not what they say. It still shapes how I work with data.
